The UNLIMITED Mania
Ahmedabad or Amdavad, as it is popularly known amongst locals, is a place of foodies. At any point of time, be it any nook or corner of the city, be rest assured that good food is nearby. The entrepreneur has to keep two things in mind for success in food business in Amdavad. One is good taste and the second-reasonable pricing.
One might feel, that Amdavad must be an easy market for any restaurateur. But that's not so. Amdavadi is known for his understanding of the value for money. This is a place where Jasuben Pizza competes Dominos and Pizza Hut. A city where Papa John's and Smokin' Joes had to close down. A place where Jay Bhavani better known as J.B. gives a tough fight to McDonald's.
Amdavadi is more interested to have a full unlimited platter at a certain (reasonable) rate. Combos, fixed meals at discounted rates are appreciated more. This is a place where even Pizza Hut had to give combos to attract customers.
One glimpse at any classifieds page gives you an idea of the number of restaurants promoting unlimited offers. Any restaurant which does not offer fix meals, combos, or unlimited buffets is bound to struggle for existence.
The Amdavadi psychology is " charge me once, give me all, let me choose." Any restaurant which best satisfies this psychology with lip-smacking food is entitled to do great business.
The trend actually started some years back with some Gujarati speciality restaurants serving unlimited fixed meals (eat as much as you can) at pre-determined rates. Every local (almost) here has a set mind that fixed meals are economical. The trend had to be accepted by other Indian cuisine restaurants. The psychology is so strong that even multi-national companies had to bow down.
In short, Amdavadis love food but they love and respect money as well. Serve them value for money and they will see to it that you earn high revenue.
Ahmedabad or Amdavad, as it is popularly known amongst locals, is a place of foodies. At any point of time, be it any nook or corner of the city, be rest assured that good food is nearby. The entrepreneur has to keep two things in mind for success in food business in Amdavad. One is good taste and the second-reasonable pricing.
One might feel, that Amdavad must be an easy market for any restaurateur. But that's not so. Amdavadi is known for his understanding of the value for money. This is a place where Jasuben Pizza competes Dominos and Pizza Hut. A city where Papa John's and Smokin' Joes had to close down. A place where Jay Bhavani better known as J.B. gives a tough fight to McDonald's.
Amdavadi is more interested to have a full unlimited platter at a certain (reasonable) rate. Combos, fixed meals at discounted rates are appreciated more. This is a place where even Pizza Hut had to give combos to attract customers.
One glimpse at any classifieds page gives you an idea of the number of restaurants promoting unlimited offers. Any restaurant which does not offer fix meals, combos, or unlimited buffets is bound to struggle for existence.
The Amdavadi psychology is " charge me once, give me all, let me choose." Any restaurant which best satisfies this psychology with lip-smacking food is entitled to do great business.
The trend actually started some years back with some Gujarati speciality restaurants serving unlimited fixed meals (eat as much as you can) at pre-determined rates. Every local (almost) here has a set mind that fixed meals are economical. The trend had to be accepted by other Indian cuisine restaurants. The psychology is so strong that even multi-national companies had to bow down.
In short, Amdavadis love food but they love and respect money as well. Serve them value for money and they will see to it that you earn high revenue.
